The Power of You

Implying Ownership in Sales

If the goal of your sales presentation is for your customer to own it, it would be really helpful if you could get them to start thinking about it as theirs from the beginning right? Well YOU have the power to do just that and…

on today’s show you’ll discover…

  • … how rephrasing your communication can help your customer feel more connected to your product;
  • …how implying ownership throughout the sale can increase your close rate;  
  • …and how even small changes in the way you communicate can have a big impact on your sales success!

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Keys to Implying Ownership

1 ) Keep your customer involved.

When you’re customer is talking they are engaged and excited and they feel like they are part of the process.

2) Use words like “You” and “Your”

Imply ownership by using you and your throughout your presentation to help your customer imagine owning the product.

If the goal of the sale is for the customer to own the product:

  • imply ownership throughout the sale
  • keep them involved in the process
  • and use phrases that include  “you” and “your”

You’ll have your customer thinking about taking your product home long before you ever talk to them about how fantastic it is!

It’s a subtle thing but don’t underestimate the power of you!

Today’s One Two Punch:

Imply Ownership and Close More Sales

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