James has a customer who’s on the fence and he knows his product will really help he just needs to convince them to say yes so he says… “look I know this is an important decision for you but I guarantee if you give this a try you’re going to lose that 10 pounds.”
So what do you think? Did James go to far? Yes he did. That’s a claim and not only is it illegal it doesn’t help as much as you might think.
On today’s show discover:
- …how exaggerating product claims can hurt your sales;
- … if it’s ok to tell a customer you don’t know;
- … why it’s always better to tell the truth.