Truth or Consequences

Unsubstantiated Claims

James has a customer who’s on the fence and he knows his product will really help he just needs to convince them to say yes so he says… “look I know this is an important decision for you but I guarantee if you give this a try you’re going to lose that 10 pounds.”

So what do you think? Did James go to far? Yes he did. That’s a claim and not only is it illegal it doesn’t help as much as you might think.

On today’s show discover:

  • …how exaggerating product claims can hurt your sales;
  • … if it’s ok to tell a customer you don’t know;
  • … why it’s always better to tell the truth.

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