Sell The Destination Not the Plane

What Customer’s are Really Interested In

Are you impressed when a salesperson just rattles off a bunch of facts and features using “industry language” that you don’t even understand? No, me either. What most customers want to know about your product is…how will it benefit them?

On today’s show discover:

  • … how wowing the customer with your product knowledge can cost you sales;
  • … what customers really want to know;  
  • … and why customers are far more excited to buy the destination than the plane.  

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Features and Benefits

Using Benefits to Make the SAIL 😉

Discover how to link benefits to your product’s features so that your customer see the value. Watch the following short two minute training on features and benefits


Two Minute Training Series

If you don’t have much time and you want a little sales boost…check out 2 minute training!

Check back often for new topics or subscribe to KO Sales Coach on YouTube!