Each step of the sales process builds on the step that came before. Each step has a goal and related behaviors that help you achieve it. With each “mini goal” accomplished you continue on toward the close and another satisfied customer! An easy way to remember the steps is CLOSE.
C = Customer Greeting
L = Listen for Needs and Hot Buttons
O = Offer Benefits
S = Sale Presentation
E = End with Extras
The following infographic helps illustrate the process, the goals at each step and the behaviors that will help you achieve your goal and ultimately CLOSE the sale.